Marketing in Jessops Company Assignment Example | Topics and Well Written Essays - 1500 words

Marketing in Jessops Company - Assignment ExampleJessops is the UKs premier photographic retailer operating from 206 stores and an online shop. According to its official website, Jessops has over 25 years expertise in supplying the public sector and commercial securities industrys which enable it to house its customers dedicated service from a customized solution. It currently uses direct as market where the staff will directly interact with customers through personal selling. It also uses online marketing to market an assortment of products which are related to photography. The organization is undergoing a liquidation process hence this report will seek to outline effective measures that end be put in place so as to ensure a long-term relationship with the customers. The realization that customer loyalty is an important amity in long-term marketing success has been the most recent refinement of the marketing concept. Enlightened marketers have realized that there is need to for ge a long-term relationship with the customers for the sake of viability and sustainability of the organization. Relationship marketing as a philosophy emphasizes forging long-term partnerships with the customers (Lamb et al 2008). Firms often build relationships with customers by offer value and providing satisfaction on a consistent basis. Firms that successfully implement relationship marketing benefit from repeat sales (loyalty) and referrals that lead to increases in sales, market share as well as profits (Strydom 2004). Normally, costs fall because it is less expensive to serve the existing customers than to attract the new customers. On the former(a) hand, the customers also benefit from stable relationships with the organizations that offer different products and services. It is easier for the seller of a particular product to provide a quicker and more efficient, more individualised as well as need satisfying service to the customer (Kotler 1999).